Digital marketing strategies
Digital marketing is the advertising of product or service to connect with the customers using the internet and other forms of digital communication.contains different types of digital marketing strategies.
Search engine optimisation(SEO)
The important digital marketing strategy can be termed as Search engine optimisation,it is the process of rank your website at the top of the SERP page obeying all the ranking factors produced by google.
Search engine marketing
“Search engine marketing is one form of internet marketing. It involves promoting websites by enhancing their visibility in search engine result pages through paid advertising.”
Content marketing strategy
Content marketing is a marketing strategy aimed at attracting customers by sharing suitable articles, podcasts, videos, and other media. It promotes brand awareness and elevates the business to a higher level.
Affiliate marketing strategy
“Affiliate marketing is the process by which an affiliate earns commission by promoting another company’s product and earns a profit from the sale of that product.”
Email marketing
Email marketing is a form of marketing that utilizes emails. You can raise awareness of your product through email to customers, and also share discounts and other services related to the product.”
Influencer marketing strategy
“Influencer marketing involves collaboration between famous social media influencers to promote a brand’s products or services. Through this type of marketing, products or services can quickly reach relevant customers.”
Pay per click ad(PPC)
“PPC advertising involves placing ads on search engines or other digital platforms and paying an amount each time the ad is clicked.”
Mobile marketing strategy
“With the arrival of smartphones and other mobile devices, marketing strategies changed, leading to mobile marketing trends. Mobile marketing targets mobile-optimized websites, mobile apps, SMS marketing, and location-based advertising on mobile devices.”